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Freshbooks: Customer service is the new marketing Posted by: thornley10
Video duration: 306 seconds Global video hits: 127 Michael McDerment and Saul Colt talk about the notion that being transparent and proactively communicating with people builds trust and a reservoir of good will that translates into customer loyalty Related: freshbooks, michaelmcderment, saulcolt, thirdtuesday, thirdtuesdaytoronto |
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Freshbooks execs take customer support calls Posted by: thornley10
Video duration: 171 seconds Global video hits: 194 Freshbooks' founder Michael McDerment and Head of Magic Saul Colt say that having executives involved in customer support calls keeps them close to the customer. Recorded at Third Tuesday Toronto. Related: freshbooks, michaelmcderment, saulcolt, thirdtuesday, thirdtuesdaytoronto |
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Inside PR records live at Third Tuesday Toronto Posted by: thornley10
Video duration: 161 seconds Global video hits: 101 Terry Fallis, David Jones, Martin Waxman, Julie Rusciolelli and Keith McArthur record Inside PR live at Third Tuesday Toronto, April 2, 2008 Related: insidepr, podcast, publicrelations, socialmedia, thirdtuesday, thirdtuesdaytoronto |
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Freshbooks: Hiring is the key to success Posted by: thornley10
Video duration: 178 seconds Global video hits: 58 Freshbooks has been on a recruiting tear lately, bringing in talent like Saul Colt, who was behind the launch of ZipCars in Canada, and Mitch Solway the former VP of Marketing at Lavalife. In this video clip recorded at Third Tuesday Toronto, Freshbooks founder Michael McDerment talks about the effort that should go into recruiting and hiring and the rewards from doing it right. Related: freshbooks, michaelmcderment, saulcolt, thirdtuesday, thirdtuesdaytoronto |
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Freshbooks: The Triscuit story and authenticity Posted by: thornley10
Video duration: 180 seconds Global video hits: 42 Freshbooks Founder Michael McDerment and Saul Colt tell the Triscuit story and talk about the importance of authenticity. Recorded at Third Tuesday Toronto Related: freshbooks, michaelmcderment, saulcolt, thirdtuesday, thirdtuesdaytoronto |
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A Freshbooks customer tells her customer support story Posted by: thornley10
Video duration: 99 seconds Global video hits: 85 Connie Crosby, a Freshbooks customer, tells about being provided with customer support on a weekend night by Saul Colt. Related: freshbooks, michaelmcderment, saulcolt, thirdtuesday, thirdtuesdaytoronto |
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Freshbooks puts a spotlight on the customer not the product Posted by: thornley10
Video duration: 106 seconds Global video hits: 59 Michael McDerment and Saul Colt of Freshbooks talk about putting the customer, not the product in the spotlight. Recorded at Third Tuesday Toronto Related: freshbooks, michaelmcderment, saulcolt, thirdtuesday, thirdtuesdaytoronto |
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Freshbooks: The importance of realistic expectations Posted by: thornley10
Video duration: 131 seconds Global video hits: 42 Freshbooks has worked with several public relations agencies. And some of these relationships have come to premature ends. Michael McDerment and Saul Colt talk about the importance of clearly defined expectations. Related: freshbooks, michaelmcderment, saulcolt, thirdtuesday, thirdtuesdaytoronto |
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Freshbooks: You have to trust people Posted by: thornley10
Video duration: 124 seconds Global video hits: 43 What do you do if one of your blogging employees messes up and gives out a company secret or does something to hurt the company? Do you try to curb your employees' blogging? Michael McDermont: "It comes back to hiring. You've got to find people with shared values. And at the end of the day you have to trust people. ... That's the best you can do." Recorded at Third Tuesday Toronto Related: freshbooks, michaelmcderment, saulcolt, thirdtuesday, thirdtuesdaytoronto |
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Discovering a new business in what you do everyday Posted by: thornley10
Video duration: 40 seconds Global video hits: 58 Michael McDerment was running a service business. Every month, he had to push out invoices to clients. What a pain? Did it have to always be this much hassle? Mike realized it didn't. And his online startup, Freshbooks, was born. Related: freshbooks, michaelmcderment, saulcolt, thirdtuesday, thirdtuesdaytoronto |
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