Why Many Online Marketers Are Flushing Away Their Customers

The biggest cardinal sin that any online marketer can commit, is to treat their customers poorly. Sadly, good customer service has become a rare commodity these days.

You would think it is well known that eighty percent of your business will come from your customers (if you treat them well). However, the way some online marketers act, it is very likely they are oblivious to the incredible benefits to treating your customers like gold.

Not only will your profits be higher when you provide good customer service, but you will also experience a dramatic decline in refunds. To help you achieve a great relationship with you customers, I suggest following the four rules below:

Get back to your customer within 24 hours of first contact

Online, 24 hours can seem like an eternity to your customer. Many times they want reassurance that their purchase wasn't a mistake. If you allow that doubt to linger, buyer's regret can creep in and a refund request could possibly be just around the corner.

Give your customers unexpected bonuses

You want to shower your customers with gifts of appreciation. Give them free bonuses that they weren't expecting. Always collect your customers emails so that you can send them random gifts or bonuses. This is a popular method that helps to build credibility with your customers.

Be prompt with refunds

Any marketer dreads giving a refund, but if you refuse, your customer can really create problems with chargebacks and complaints. It is also important to keep in mind that the customer can still become a loyal customer (or already is one).

Create quality products and services

No matter what you are offering to your customer, make sure that the quality is always extremely high. When developing a product, I always ask myself, "Would I be happy if I bought this?" before I offer it for sale. If I can't honestly answer yes, then I go back to the drawing board.

Your customer has put their faith in you and handed over their hard earned money for one of your products or services. You need to reward this loyalty with fast customer service, unexpected bonuses and most importantly, quality products. If you are one of those marketers looking for a fast money grab and trying to squeeze out every last dime from your customers, you won't last long in any business, period.

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