Use it to get lots of tips that can be implemented immediately. Written in a easy to read style, this is a good source of ideas even for the experienced marketer.

Get it at http://tinyurl.com/gz5cy

 Conclusion::: Email marketing has been proven time and again, if done correctly. Big companies like IBM, Amazon, HP are using it effectively, and smaller companies are catching up fast in understanding its marketing reach. Pick up these great books, and leverage on the benefits of Email Marketing. You wont regret it.

With its lows cost, and effectiveness, email marketing helps to build long term relationships with your target audience. Use it wisely, and ye shall reap its rewards.

Copyright © 2006, Vinai Prakash. All Rights Reserved.

Vinai is a successful electronic marketing consultant who has been providing sage advice to small and medium businesses in building, managing and profiting from email marketing & e-commerce websites for the past 6 years.

Vinai can be contacted at sales@brandrich.com for consultancy & advice on profiting from electronic marketing. Visit http://www.brandrich.com/subscribe.htm to subscribe to Free Email Marketing Tips Newsletter from Vinai