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Keeping your business profitable with opt in email marketingEDITOR'S COMMENTS: In John Ugoshowa's article, 'Keeping your business profitable with opt in email marketing.' we learn the main purpose of email marketing to a proprietary opt-in list. The main purpose is to keep your customers informed on your base topic, and to provide the appropriate resources to them. Since the advent of the information technology, the Internet had been a valuable commodity to most people. Here, they find ways on how to earn more money even without having to spend more capital on building a business. Nowadays, many business people are realizing the importance of email marketing. Through emails, an online business can market their product directly through their customers. Generally, the main purpose of email marketing is to reach their target audience as quickly and as direct as possible. They need to reach their target market so as to promote their products and services that would benefit their customers. However, some businesses use email marketing in order to maintain their contact and relationship with their customers. The reason why email marketing has grown in such unprecedented rate is based on the fact that people in the virtual community are always hungry for information. They subscribe to information that they are interested in. On the other hand, not all people are willing to subscribe to such information. They may be interested on your products once but may no longer be interested to buy again. Moreover, when you continue to send those emails that do not have their permissions, you can be accused of spamming. Today, spamming is a serious offense especially in the world of information technology. Because the Internet is such a wild place, most authorities regard the privacy of each person as valuable and they continue to uphold this thinking even on the Internet. With this, the creation of opt in list had gained tremendous acceptance. Because of its viability and feasibility to most online businesses, a lot of people have realized how important opt in lists are in email marketing.
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