The general idea is to have as much content about your product or idea within your web site. It does not really matter if you are not specifically selling a product on your site because you can generate income through selling advertising space or affiliate sales of related products. Think about what other needs your customers have and design an affiliate program around it. If you can create enough interest about your site and increase traffic to it, you can charge advertisers for placing their ads. As your monthly volume of “hits” steadily increases you can slowly start to introduce your own line of products to your viewers. Updating your information regularly will create more interest in your site and bring viewers back. This point is very important.  Bringing customers to your site is one of the most important marketing obstacles you will face. If you use the ideas in this book you will get results.  

Summary

There are not many new business opportunities left that do not require a very high initial investment. The Internet represents an emerging, yes emerging, frontier with many opportunities that have yet to be explored. The Internet continually offers new ways of doing things. For example, if you work at a large company you most likely have access to the Internet. Have you noticed that your company is delivering more and more services and information to its employees through the Internet or Intranet. The possibilities seem endless for new services and products.   It may be one of the last places, which provides a level playing field for the new business owner.

Resources:

United States Copyright Office: http://www.copyright.gov  

Protecting your site: Privacy statements, Terms of Use Statements, Income Disclaimers etc.: AutoWebLaw:  

Protecting your personal assets is important as well.  You may not want to incorporate or form an LLC right now but you can get some very important information from this site:  My Corporation an Intuit Company provides trademark and patent help as well. 

Alternative Incorporation and Business Legal Assistance:  The Company Corporation 

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