Other factors for consideration are in design and functionality. For example, if you set up a site to sell digital books or eBooks, and you have ten different eBook offerings, pay close attention to those sites that have similar digital products, for layout and content. Also, look to see how they are processing their orders. Buy an eBook, just to see how their process works. If you have only one product to sell, look for single product sites and observe those layouts. Try to review as many sites as possible to get a sense of design, albeit good or bad. Knowing your competition and understanding their strategy will assist you in developing your own business direction. Take as much time as you need before you actually put pen to paper. An important way of understanding your competition is to use the Alexa.com site function. If you go to Alexa.com you can view information on any site. It’s a good way to evaluate your competition.
Design Layout Considerations:
From experience, I can tell you that you must sketch out your site on paper before attempting to start any program development or design. Think of this effort in the same way you would approach writing a memo or laying out a presentation. Each page should fit with the next and so on. This should entail not only a rough sketch of how each page will look graphically, but also how each page connects with each of the other pages within the site. If you have decided to use a pre-formatted template, you can modify it to fit your specific needs. You will still need to write out your thoughts on paper to organize them.
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