The first thing you should do is to review a page that has META tags within the HTML. Once you have done this, it will become much clearer to you. You can do this very easily by doing the following:  

How To:

·          Go to the web site you are interested in and click on VIEW in the top menu bar.

·          Then scroll down to view PAGE SOURCE, which will bring up the actual program code for that web page. 

·           As you view the source page, you will find lines of code that start with the word  META, These are the keywords for the web site.  Jot down the keywords and descriptions for each source page you view. 

You will eventually come up with your own set of keywords, but it is a good idea to view what your competition is doing first. META tags are discussed in more detail in a later section.  Please note: you cannot copy another sites META tags and use them for your own, as this may result in copyright infringement and potential legal action.  Use the list however, as an inspiration source for your own keywords and site description.

 There are several sites that can provide the actual METAtag code to insert into your website information that can be found on the Internet. A very handy tool that we have come across is the Website Toolbox Pro. This tool performs a number of functions that are very helpful, including creating meta tags for your site as well as 30 other functions. You can click here to go to their website. Remember though that some web authoring programs will automatically create the META codes for you as you develop your site.See the section on Website Design Software for more information. 

Some Important Tips:

When viewing a competitor's web page, calculate the time it takes to upload the page with full graphics and text. If it is taking more than 30-40 seconds, your competition has placed too many graphic files on their web site.  In the process of developing your own web site, you need to consider this.    

Unless you are Adobe ^®, Microsoft ^®, Dell ^® or Hewlett-Packard ^®etc.,no one will wait for your page to load if it takes too long.  Be sure to use graphics and script economically. 

Keep it as simple as possible. Take frequent notes as you are viewing each competitor’s web site for ideas on how you will eventually structure yours. 

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