Web Site Design Website Design -- Three Emotions/Feelings to Avoid on Your Site Tip! See our free eBook, My Own Home Biz, for tips and tactics on website design. Emotions (and feelings) play a strong role in the marketing and selling process. Therefore, we need to be aware of the emotional impact of our websites. So, in this article, I am considering three of the uncomfortable emotions and/or feelings that visitors experience as they surf the Internet and come in contact with various websites. Feeling #1. Frustration happens in many ways because of thoughtless design. Long download time because of huge graphics, Flash introduction pages and bloated code. Most visitors will leave because their frustration turns into impatience. But, if you know that everyone who visits your site has a high-speed connection, you won't have to worry about this. Feeling #2. Confusion arrives in many forms. What is this site about? Even though we know what our site is about and why we have it, we must make sure that it is obvious to a visitor what we are working toward accomplishing through our website. It is amazing how many sites leave us wondering and confused. Unclear navigation provides a prime area of confusion. If the navigational tools/buttons don't have obvious labels or are not recognizable, the visitor will have no idea where to go next or how to find what he or she is looking for. A shopping cart from H - - -! You know what I mean. It takes a plethora of steps and clicks to buy a small item, and when you get to the end, you are still unsure of whether it worked or not. Hard-to-find contact information. It is always surprising to me when I have trouble finding how to get in touch with the website's company and/or owner. I begin to wonder if they are hiding something. I suggest including this information on every page. Feeling #3. Distaste results from an unexpected shock. The site is the epitome of Kitsch (the tasteless and pretentious). I was just sent to a site like this by a woman who claimed that she is a fine designer. If she is a designer, my shock changed my mind about her credentials, no matter what she had told me. We all have different tastes and expectations, but when the website renders distaste in more than a few visitors, it is ready for a re-design. This article is just scratching the surface of uncomfortable website emotions and feelings. I hope, however, it will encourage you to test your website -- or website to be -- for whether or not it is succeeding at creating the emotions and feelings you want it to. Chris King is a professional website creator / designer, storyteller, writer, free agent, and fitness instructor. You will find her business website at http://www.creativekeys.biz where you can sign up for her monthly Internet Tips E-zine. In addition visit Chris' information website at http://www.creativekeys.net and her blog at http://www.curiositycubed.blogspot.com