SEO Web Site Checklist for Search Engine Optimization Guide To Search Engine Optimization. Guide to Obtaining a #1 Ranking in the Search Engines. Web Site Checklist Print out this checklist and survey your web site. - How did you do? __ Does your home page answer the four principle questions? - What are you offering me? Are you trying to sell me something or is it a free information resource? - Why should I believe you? Credibility - What's in it for me? Benefit - Who are you? Contact Information and About You __ Is your home page greeting and message visible "above the fold", without scrolling down the page? __ Can visitors find information easily? __ Can Visitors get to important or common information in two clicks or less? __ Do you have a clear and consistent method of navigation throughout the web site? __ Can visitors bookmark individual pages? __ Can visitors easily find contact information, phone numbers or email addresses on every page? __ Does each page contain links to related topics, web sites, definitions, accessories, "buy now" or "contact now" (action option)? __ Have you run a spell check on every page, and then checked to make sure you used the write words two? __ Have you provided your visitors with a reason to remember you and come back later? __ Can you visualize specific community members who will benefit from your web site? Slightly Technical Stuff __ Does every page have a unique Title? __ Does your Title contain the Keywords for the page, and vice versa? __ Are your Keywords also used in the test on the page? __ Are your page titles more than one word, and more than 30 characters? __ Do you have Alternate Text Tags for your images? __ Are your Metatags current? __ Do you use Text Links to other pages? (Spider Bots can not follow Buttons or Images) __ Have you submitted your pages to the Search Engines? __ Do you share reciprocal links? __ Have you optimized your HTML, and do your pages have 25% text or more (higher ratio is better)? Tip! keywords placed at the very end of a page are important because it tells the search engine that a page which started out describing a concept such as �search engine optimization� is still talking about it even at the very end. Cool Tools SEO Lite Toolbar - Install the Toolbar and check the link popularity on any web site http://www.download.com/SEO-ToolBar-Lite/3000-2379_4-10337328.html IBP (Internet Business Pages) FREE DEMO - "Optimize My Web Site" and compare to your competitors http://www.axandra-web-site-promotion-software-tool.com/download.htm XML Sitemap Generator - Automatically Generate a Sitemap and Metatags http://www.xml-sitemaps.com/ Google Keyword Tool - See the Current most popular Keywords used to Search the Web https://adwords.google.com/select/KeywordToolExternal ______________________________________________________ Words of Wisdom "I invented the Internet." - Al Gore Tip! Basic search engine optimization (SEO) is a minimum you must do for your site, otherwise NO ONE will ever find it. "Words are of course, the most powerful drug used by mankind" - Rudyard Kipling http://www.rawpowerwriting.com "When my father was a child, he played with other children in the neighborhood. When I was a child, we watched television shows about children around the world, interacting with other children and playing in their neighborhoods. Now I watch my son connect to the Internet and play with children around the world." - John Mehrmann http://www.ExecutiveBlueprints.com Tip! Learn search engine optimization. Get a free eBook from Home Business Research. John Mehrmann is an authority on emotional intelligence, talent management and organizational development. He is a consultant, coach, trainer and speaker with Executive Blueprints Inc., an organization devoted to improving business practices and developing human capital. http://www.ExecutiveBlueprints.com is an on-line resource with self-paced tutorials, tools, exercises, educational and inspirational articles contributed from experienced professionals. Additional materials are available from http://www.InstituteForAdvancedLeadership.com.