Pay Per Click Advertising The Toughest Click Tip! Ideally, these prospective customers are 'qualified leads' by the fact that they searched for your targeted keywords. If these visitors were able to click on your pay per click banner ad after doing a search on a specific keyword that you had bought, at least they are in the market for your product. Do you know what is the toughest click or, in other words, do you know which click is the hardest one to get your visitor to make? The toughest click is the one that leads to your payment processor! You can get traffic easy enough. Sure it takes a bit of time and effort with SEO, traffic exchanges, articles, PPC or whatever is your chosen method, but the click that is the most important - the one that actually earns you money - is indeed the hardest one for you to get! You know that, of course; and you don't need me to tell you. But that said, how on Earth do you actually go about getting people to click your order button? Well, you know it's all about copywriting and the good old sales letter don't you? The problem is that there are so many other people out there who have all read the same books on the subject; and so all of their sales pages are almost identical. You know the format - the benefit-laden headline, the testimonials, proof of earnings, guarantee, call to action. Yes - you know it - but is it working for YOU? There are many sales pages that take this format & do work very well but most of them do NOT work! Why? Because the reader is simply tired of seeing the same old format trotted out time-after-time. Just take the headlines as an example. Aren't you tired of seeing copy that begins ? ?Who Else Wants To ?? or ?How a 60 Year-Old Granny with No Experience ?? blah - blah - blah! Tip! Showcase a benefit of your product or service directly in your pay per click ad. This will encourage visitors to click on your ad. After the headline, you get the almost compulsory ?From the Desk of ?? or ?Dear Internet Friend ?? - we could go on, but you get the message. There is nothing wrong with these approaches per se; what is wrong is that they are over-done. The product-buying internet user you are trying to entice - is heartedly sick and tired of them! No one said it had to be that way. Sometime, someone wrote a good book about internet marketing suggesting these details; and now it has become a tradition! Seasoned internet marketers will, no doubt, disagree: they will say their sales pages have been ?tested' and found to convert well. The problem is, in many cases, they have been testing one out-dated convention against another. What then am I proposing? I am suggesting that you dig deep into your creative mind to come up with a new format for your sales page. One that engages and entertains the reader; one that uses advanced subliminal techniques - that fly beneath the perception ?radar' of the visitor - to underpin your message. One that drives the visitor to the order button because it is the logical conclusion of reading your copy. One that actually wins the Toughest Click - the one that leads to your payment processor. Tip! Until a strong search engine presence is made in the natural listings, pay per click optimization is strongly recommended. As time progresses and your website gains more popularity within the search engines, ppc optimisation spends should be reduced or can be stopped. Can YOU do it? Yes - absolutely you can - if you are prepared to throw away convention and start thinking outside the box. The time is right for a new approach in internet marketing; the time is right for you and I to create our future. The Rich Jerk's Apprentice is busy testing the Rich Jerk's techniques and blogging the results ... The Rich Jerk & The Apprentice