Pay Per Click Advertising Pay Per Click for Small Business Enterprise Tip! Major pay per click search engine programs, Google AdSense and Yahoo! Search Marketing (formerly Overture, Go-To) have publicly admitted that click fraud is a problem that is a significant threat, not just to their 'business model' but to their overall success. In their recent IPO S1 filing this year Google admitted: 'We are exposed to the risk of fraudulent clicks on our ads. Do you know that SMEs or the small and medium sized internet businesses can get dramatic sales from local pay per click ad campaigns? Search engines like Google and Yahoo offer online promotion programs that can actually help SMEs in achieving higher sales. These programs are not as expensive as you may have think of them, they are actually an excellent and economical way to advertise a site, product or services on the local marketplace. Local Listing and PPC for Better Sales Google SMEs catering to local market can depend on Google and Yahoo's ad programs. How do these programs work? Google can offer you a totally free local listing. You need to have an active Google account before you can take advantage of the Google Local Business Center. If you already have an existing account, visit https://www.google.com/local/add/login?hl=en-US&gl=US to avail of the free local listing. After you have logged on, it will be as easy as providing Google with your company information and choose what category it belongs to. The category is important for classification. Then check your mail for the Google postcard which contains the confirmation pin number. The number is what you need to activate your listing. How does this local listing affect your site or your company? Once your site is already active on Google's listing, local users will already be able to see your site whenever they perform a search activity for your particular product or service. It will gradually increase your site's traffic and of course your sales. Remember that the listing you have created carries all the information your visitors need; thus, it will be easy for them to remember your site, company, products and services. Now What? What follows after having a local listing? You may utilize Google AdWords Pay Per Click advertising to achieve higher site traffic. Google provides PPC offers for local searches. To utilize this, you need to specify that you wish your ad to appear on local searches only (meaning the searches that originate within a particular locality or city). Advertisers can also choose when they want the ad to appear. This is such an advantage of great flexibility. Yahoo Yahoo offers great promotional advantages to SMEs, as well. Local advertisers can have their sites listed for free in Yahoo. And for a small amount paid on a per month basis, you can opt to be part of the enhanced local listing. Tip! For those who are not quiet sure what pay per click listings are, they are the listings that appear before all the natural search results for a particular search. To appear in those positions, a set amount must be paid for each time a user clicks on your link. PPC in Yahoo? Instead of PPC ads, Yahoo offers a local sponsored listing. Sites that form part of the sponsored listing appear on the result page as a highlighted listing. Every time a search is performed locally, your site can actually be on a great edge over the other sites. Sponsored listing is also a cost per click system. The difference? Yahoo is not as flexible as Google - in terms of ad modifications. But just the same, it offers high traffic and visibility as Google. Google and Yahoo local promotions and site advertisements are both easy to use. With just a credit card, your small business can take a giant leap towards higher site visibility and popularity locally. This article is written by nPresence. For more freshly written website content and for all your web marketing needs, please visit http://www.npresence.net.