Affiliate Marketing
Model Dell: The Art of the Affiliate Coupon
Tip! Back-end sales. Once you're succeeding in
one affiliate program, join another program that offers a related product and use the technique
that marketers call 'back-end' sales.
Along with having an innovative supply chain, there's another reason Dell is the largest
computer company in the world. They always offer great coupon codes to online affiliates that let
the buyer "in" on deals that they otherwise wouldn't get.
By offering coupon and discount codes that are both new promotions and/or expiring deals, it
motivates buyers into taking advantage of a one time offer. It's also a great way to push inventory
and make room for new products.
Have you noticed Dell is now promoting digital cameras, flash memory, and more electronic
products from other retailers? Their success in the e-commerce space comes with the help of
affiliates, and now they are promoting a wide range of electronics with similar coupon codes to
what was once only available to computer discounts. Promotions like these benefit the buyer AND
seller.
If I were a retailer, I would model the dell coupons and coupon codes Dell provides. It really sells products,
especially when it's an extra $50-$100 discount. This makes a consumer feel like they're getting
the best deal out there, regardless of the actual final price. The only thing Dell lacks that
can benefit affiliate marketing is great landing pages that explicitly outline the details of
the coupon. Let's not confuse buyers, instead let's make sure they know what kind of deal
they're getting, and point them to it. The online affiliate and retail community need to pull
together to let buyers more easily understand the offer they're getting, and landing pages
detailing an offer enhance online shopping.
Tip! Use text links in the main content of your
site (instead of banners) to funnel your visitors to your chosen affiliates.
There's a reason "dell coupon" was searched twice as much as "online coupon" in April (from
Yahoo search statistics). It's because not enough affiliates are pushing their products with coupon
codes. Retailers should model the Dell affiliate coupons offers; their success comes from many
angles.
Gary Gray is a co-owner of CouponChief.com. You can find dell codes and more from almost any retailer at Coupon Chief!
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