Pay Per Click Advertising Click Here to Start an Amazon Type Store (Part 1) Tip! Although other methods of online and offline advertisgths and advantages over pay per click banner ads, the significant advantages of instantaneous results and the ability to self-manage your ad campaign, enhanced with the option of targeting a local market, makes it very likely that the PPC trend will not just continue, but increase. Creating an online store is not as easy as most people think. It's a damn long process. But once your store will be established, it would pay for your hard work. Before creating a store, you must have idea what kind of system you want. In the following example, I suppose you want Amazon type shopping mall. So let's start the store creation process Store Software Choosing right software for your store is an important task. Currently there is plenty of online shopping mall software available; however, I prefer to use OSCOMMERCE. It's a free, open source and very easy to customize. Download Address : http://www.oscommerce.org Estimated Price: 0$ Store Customization Nothing is perfect in this world so does this store. You need to customize it according to your own needs and business model. You may need following extra features in your store Affiliate Program Affiliate program is must have marketing tool for every store. There is already an affiliate program add-on available for Oscommerce but this add-on has not perfect yet so avoid using it. Merchant Account Support Just like Amazon, this feature will allow other people to open an account on your store and sell their products. It's the best way to expand your product range. DHL Shipping Quotes Its optional thing depends on you whether you want DHL shipping quotes calculation in real time or not. Store Appearance and navigation Default template of Oscommerce isn't very attractive so you must have to change it. Believe it or not, store design plays an important part in generating sales. My suggestion is to use Amazon type style. Don't just copy it but prefer to use that kind of structure it's the perfect for online store however, you can look for other shopping sites such as Wall Mart or net market. Who will do the customization? This customization process is very complicated and involves plenty of php programming. If you can do it yourself it may save good money otherwise look for a freelancer or a company which does Oscommerce customization. Please note companies charge more for Oscommerce customization rather than individuals. Tip! Until a strong search engine presence is made in the natural listings, pay per click optimization is strongly recommended. As time progresses and your website gains more popularity within the search engines, ppc optimisation spends should be reduced or can be stopped. You must select the following criteria to hire a freelancer. Minimum Oscommerce Customization Experience: 1 year Minimum Php Programming Experience: 1 year Check previous clients history (If possible send them an email to ask about freelancer's performance) Estimated Cost: 250$-450$ Contd.... OsCommerce Customization http://www.infosamurai.com/v1/oscommercecus.htm Affiliate Programs http://www.infosamurai.com/v1/affiliateprog.htm OsCommerce Resources http://www.infosamurai.com/v1/oscommerceres.htm