Pay Per Click Advertising Click Here to Start an Amazon Type Store Tip! Before you actually launch on a pay per click advertising, make sure to check out your competition. It will give you a good idea as to how to structure your ad. So far we talk about basic structure of your store. Its time to move on towards some serious issues. Customer Service Customer service is a major part of business. You can provide customer service by using phone and email. Email is preferable is preferable solution in most cases. To setup a customer service center you may either use help desk software or simply use email. Help desk is a much more professional way to communicate with customers besides it makes communication lot easier. Kayako eSuite (http://www.kyako.com) 29.95$/month Kayako esuite is impressive help desk software. You can also integrate it with Oscommerce. Desklance 9.95$/month It's a good alternative of Kyako eSuite. I check out the demo and it's simply amazing. Estimated Cost: 10$ A review of total cost Its time to review the total cost to get an idea how much investment you need to start an online store. Here is cost analyzer Cost Analysis Amount in dollars Oscommerce Customization 350 Web Hosting 12 Domain Name 8 SSL Certificate 30 Credit Card Processing 100 Customer Service Center 10 Total 510$ The above figure of 510$ isn't final. If you are a good negotiator you can save plenty of money in Oscommerce customization besides usage of 2checkout.com may also save 50$. Continued.... Customer Support Resources http://www.infosamurai.com/v1/customer.htm