What is affiliate
marketing?
Affiliate marketing is a popular way of
promoting an online business in which an affiliate is rewarded
for visitors or subscribers. In other words, it is a modern
variation of the practice of paying finders fees for
introducing a new client. Reimbursement is done through certain
value for each visit, which may be pay per click, pay per lead,
or pay per sale, or a combination of any of these three.
There are some e-commerce sites who run their own affiliate
programs and others who utilize third party services provided
by intermediaries to track traffic or sales that are referred
from affiliate sites. Today, affiliate marketing contributes to
around 15-20% of online revenue growth.
A number of advertisers offer multi-tier affiliate marketing
programs that distribute commission into a hierarchical
referral network including sign-ups and sub-affiliates. In
other words company X signs up an affiliate program with an
advertiser and gets rewarded for an increased activity in his
site. Now if company Y and Z, attracted by As increasing
profits sign up for the same program using the same sign up
code that of As then all future activities will result in lower
commission for A too.
There is much debate around the practice of affiliate
marketing as spamindexing is a constant practice used by
unethical users. Spam is the biggest threat to organic search
engines who aim at providing quality search results for
keywords or key phrases entered by users. Search engine giant
Google has come up with an Algorithm, which is specially
targeted at spamindexing and removing a large amount of
spasm.
Anirban Bhattacharya is a journalist in the field of
Internet Marketing and Internet business as a whole. He has
written over 300 articles for various websites. The
articles are a result of the knowledge he has drawn after
performing comprehensive research on promotional marketing.
To read other research based articles written by Anirban
Bhattacharya please visit SynapseInteractive seo
services .
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