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PayPerClick Traffic Many eCommerce businesses sign up for a PayPerClick program through Yahoo or Google to generate traffic. While the search engine advertising companies promise that they do not favor their advertisers, it is foolish not to. They are only cutting their throats letting sites which do not use their ads to rank higher than the sites who do use their ads. From this side of the fence, PayPerClick is a good deal, because you are the company stealing customers from the competition. However, very few PayPerClick programs give the advertiser control over sites they appear on. Google does, to a certain extent. It is possible to visit a major competitor’s site, which generates millions more hits than your site does, and place an ad on their pages. However, this does not guarantee that these same people will not click off your website. Rule #1 of Sales The first rule of sales is to hook a potential customer. This means keeping them on the host eCommerce site, and encouraging them to click through the links until they reach the buy now page. There are some crafty ways to do this. For example, make the link bar to squeeze pages and buy-now pages look like PayPerClick ads. Another trick is to lead people from one website owned by the host company to another of their sites, in effect, creating a big circle. However, make sure that the main pages are optimized with no=follow code in the links. Search engines penalize this type of ‘black hat’ SEO trick. The no=follow code in the ads will prevent the search engines from penalizing the site. Both of these tricks will keep potential visitors inside the company’s eCommerce sites. Another trick is to use a ‘default’ internal search tool. Instead of Google’s search, use one that defaults inside the eCommerce network’s sites, instead of on the world wide web. Keeping customers is the only way to increase profits, and retain customers. About the Author: Mark Walters is a third generation entrepreneur and author. He offers free training and investing videos designed to speed you towards financial independence at http://www.cashflowinstitute1.com/Articles.html Source: www.isnare.com Permanent Link: http://www.isnare.com/?aid=193726&ca=Business
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