Some AdSense publishers maintain good quality AdSense sites as well as 'less than quality' sites under a single AdSense account. They are facing the risk of getting their AdSense account smart priced because any of the 'less than quality' AdSense site does not perform well could be smart priced easily. The increase in revenue of putting these 'less than quality' websites could be less than the loss of revenue due to smart pricing on the entire AdSense account.

The smart pricing system should not only be viewed as a system to protect the interests of AdWord advertisers. It is also a system that indirectly benefits quality AdSense sites in the long term. The smart pricing system could force some AdSense publishers to drop those 'low quality' sites. Perhaps with more quality sites, this could boost the advertisers confidence to advertise in Google content network. Hence, it will bring more competition for keywords. Eventually, AdSense publishers will benefit from the high paying keywords.

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