Simple Adwords Campaign Setup

by Rick Carbone

Google® AdWords® campaigns are probably the fastest way to get buyers to your site but not necessarily the least expensive. Although you can start a campaign for as little as $5.00 per day. If you place your max bid at no more than 10 cents per click you can theoretically get 50 clicks per day. If your budget allows you the ability to utilize this service here are some considerations and tips before you get started.

Your first challenge is finding a keyword or keyword phrase that is not highly competitive. Google® gives you lots of free tools to do this. They have a keyword estimator that can suggest additional or related keyword and keyword phrases, the average cost you would need to pay to be in positions 1 through 3 and how much competition there is for those keywords. The link for the free Google keyword help is:

https://adwords.google.com/select/KeywordToolExternal?defaultView=3

This is where you would start your keyword research. If you want to test into a program for your product here are some tips to save you some money.

Set your per day rate at a monthly level you can afford. A month of a daily rate rate of $5.00 is on average $150.00 per month. Remember that Google will show your ad(s) 24/7 until you reach your daily max. You can control when your ad(s) are shown through a scheduler that Google provides time and days when your ads can be shown. So if your monthly budget is $150.00 and you only want to show your ads on weekends you could conceivably spend as much as $12 or $13 per day thus allowing you to utilize a higher per click rate.

Make sure you have a well though out Landing Page. This is very important if you are only getting a small number of clicks to your sales page. Study other landing pages that are successful and apply the same technique to yours. Remember that every click or viewer that comes to your Sales page will not necessarily buy your product. Think in terms of a 2-5% conversion rate. That is, for every hundred clicks you will get 2-3 buyers. Price your product accordingly and you shouldn’t get hurt. If your product sells for $19.95 and you are paying 10 cents per click at a conversion rate of 2% you have made a profit of $19.95. Sounds great on paper, however if you guarantee your product for a specified time limit you will get buyers remorse and cheats asking for a refund.

Start out small. Consider running your program for only 30 days to get a feel for product demand. Analyze your stats and adjust where necessary.

Protect your product. There are a couple of ways to do this. If you are selling an information based product such as an eBook, you can use a product such as DL Guard to protect your download links so that it’s almost impossible to tell where you have stored your ebook.. DL Guard will not however protect you from cheats that buy the product download it and then ask for their money back, there is no way to disable your ebook. In order to protect yourself from that you need a product such as eBook Pro. Ebook Pro 6 has a registration tool that is managed outside of your server. If someone requests a refund you can give them back there money and disable the ebook. Both products are helpful in their own way, however ebook pro is an executable html product which often times poses a problem with some of today’s browsers which mistake it for a virus. There are ways to alleviate that problem through the publisher though.

Be careful with affiliate products. Selling other peoples products as an affiliate is an easy way to start on the Internet, but be careful though. When you sell as an affiliate you still have the same rules. When people request a refund your account is also debited so you lose your commission. Bear this in mind when you set up your Adwords ads. Some products have a higher rate of return than others for example mp3 downloads can sometimes be very high. I know of one instance where someone actually lost thousands of dollars because the return rate was so high it ate into the margin of the product and produced a loss. So be careful when you pick an affiliate product.

Rick Carbone is the Owner/Publisher of Home Business Research.