Thousands more definitions are available, almost as many 'SEO gurus' you will find online ('The Guru Problem' is actually the title of another article to be published soon). As you can see, no definition is like another, but they all tend to converge to a certain common understanding.

There are numerous techniques and tools used to achieve SEO goals, and they should NOT be included within a definition.

Since it is not correct to define a concept through its tools, here is a definition I have come up with after long deliberations. The suggestion is to define SEO as follows:

 SEO = abbreviation for 'Search Engine Optimization', the process of optimizing and tuning a web site and gaining online awareness for it, in order to deliver targeted visitors and ensure high conversion rates.

When done correctly, SEO activities must: - make search engines crawl the site; - make search engines index the site; - ensure a high ranking among SERPs (Search Engine Results Pages) for given keywords; - achieve a high page rank; - drive targeted traffic; - achieve high conversion rates among the sites visitors.

Since nothing is definitive and ultimate in the world of SEO, Id like to receive your feedback and comments: www.TeaWithEdge.com is a way to contact me and speak up about your Marketing concerns.

Otilia is an e-Marketing expert. She owns Marketing Links Directory - MarketingWHO, and her current SEO clients are Marketing & e-Marketing Articles and Resources - TeaWithEdge and Colorado Homes | Denver Real Estate.