Introduction to SEO: What is SEO?
EDITOR'S COMMENTS:
A nice article on defing search engine optimization from Otilia Otlacan. Interestingly enough the words organic
search, which is why you implement any search engine optimization tactics in the first place, are missing from all
of the SEO definitions.
Tough question, 'What is SEO?'. As with pretty much all internet-related terms, concepts and
notions, that of 'SEO' does not have a unique definition and it is a blurry concept in most peoples mind. Still,
what is SEO? Since there is no ultimate, fully comprehensible definition for 'SEO', the only way to go is to take a
look at several definitions and try to merge them in order to have the right perspective.
Wikipedia : 'Search engine optimization (SEO) is a set of methodologies aimed at improving the visibility of a
website in search engine listings. The term also refers to an industry of consultants that carry out optimization
projects on behalf of client sites.'
Fakezilla : 'The changes that are made to the content and code of a web site in order to increase its rankings
in the results pages of search engines and directories. These changes may involve rewriting body copy, altering
Title or Meta tags, removal of Frames or Flash content, and the seeking of incoming links.'
The Web Search Workshop : 'The term used to describe the marketing technique of preparing a website to enhance
its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of
factors are important when optimizing a website, including the content and structure of the websites copy and page
layout, the HTML meta-tags and the submission process.'
6am Media : 'The process of improving web pages so that it ranks higher in search engine for targeted keywords
with the ultimate goal of generating more revenue from the web site. There are many SEO techniques. In general,
these techniques can be categorized as On-Page Optimization, On-Site Optimization, and Off-Site Optimization. There
are also two schools of SEO: white hat SEO and black hat SEO. White hat SEOs are those that play by the rule
(actually guidelines provided by search engines). Black hat SEOs are those that push the limit of SEOs and employ
some questionable or prohibited techniques (according to the guidelines). These black hat SEO techniques are also
commonly known as spam.'
Website NOVA : 'acronym for search engine optimization. This is the process of making a website
search-engine-friendly. Search engine optimization is primarily used to increase rankings in SERPs, and effective
SEO can increase the potential of your website and bring in more traffic.'
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