Flash SEO:Google Can Now Read Flash Text and Index It
This article is for SEOs, Internet
marketers, webmaster and site designers and all those who are
interested in Search Engine Optimization.
For a long time now designer and developers used to stay
away from flash because they were considered SEO unfriendly.
SEOs had a bad time optimizing the flash files. The common
trick used for this was the Google swf object a javascript
package that used to manipulate a named div that already
carried formatted text describing the flash content on a
webpage. This was not only clumsy but it allowed keyword
spamming too.
Now Google and Adobe got together and brought about a
revolution in search engine crawling algorithms. Google search
process can now read the text on your flash files. The flash
files are now indexed like web pages. But make sure the text
you are putting on the flash is flash text only. If you put an
image that reads 'apple' then no way the SE robot can read the
text. So all information that you want to get cached must be in
text. Images and movies in .flv format are still not indexed or
understood by the SE bots.
As far as links are considered in the flash files or in
other words the navigation from flash files they are done in
the same way as done from the html pages. So even flash menus
will not be a problem any more. I know its difficult to accept
but its true folks. The things will now be easier. Hats off to
Google.
All those who are using the swf object
have nothing to worry. You may still continue to use the same
code as Google says it will continue to support the code too
that was used to fetch the flash file to manipulate the named
Div as mentioned before.
So designers you have free hand form now onwards. Go ahead
and so your creativity to the world. Flashy sites are now
in. Rooturaj Pattanaik
I will be glad if my articles help you in any way.
http://www.netgoons.com
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