1. Discover your keywords and keyword phrases that your target audience will use to find your press release when their looking for information using the search engines. Optimize your press release for at least the top three keywords and keyword phrases. Put keywords / phrases in your title and in the first paragraph to be picked up by the search engines. Do not use your company name in the title of your press release! Your prospects are looking for information or solutions to their problem - your title should compel them via the search engines to read your press release and visit your website. If you don’t write for a specific audience you won’t capture anybody’s attention. You need to “speak to someone” in your message - your message will lose it’s voice trying to speak to “everybody.”

2. Headline and sub head - Sub heads are a great place to put your key words. This is the most important part of the press release. If you can’t think of a great headline then write your press release to get the targeted content out of your head, then go back over your written content to develop a compelling headline. Be sure to put your keywords into your headline and your sub-head!

3. 2-8% of your copy should be keyword or keyword phrases - this is the formula for keeping the search engines happy and not offended by your press release, article, web page or blog post.

4. Links within the body copy - maybe 3 or 4 links per release. Link them to the specific section of your website where you want your press release visitors to visit.

5. Call to action - be sure to put the specific link to a relevant landing page on your website in this section.

About the Author: Melody Campbell, Business Coach invites Small Business Owners to do an "Extreme Marketing Make-Over." Receive her Special Report "5 Strategies that Any Business Owner can do for an Extreme Marketing Make-Over" along with having access to her blog & podcast at The Small Business Guru Website

Source: www.isnare.com
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