Now how do they get there? Advertisers bid on words or phrases, which are referred to as 'keywords'. When a user searches for a particular word or phrase in the search engine, the list of advertiser links appears in order of bidding. Google provide their paid inclusions (Sponsored Links) down the right hand side of the page. In Yahoo, the advertisers links (Sponsor Results) are shown at the top of the page above the regular search results. The more you bid on the keyword, the further up this list of links your ad will appear. When and only when the user clicks on your link do you pay the agreed amount for each click. This user is then directed to the destination of your choice. So basically..... the Pay Per Click technique allows you to bid on search words, when the user clicks on the advertisement, then you pay. Thus you have Pay Per Click. Some key aspects to bear in mind: * You select the keywords you want your link to appear on. * The link itself is like a small ad, with a title and text. * This link can go to any specific page of your website that you choose. * You only pay when somebody clicks on the link. * The higher up the paid subscriber list you appear, for the most part, the more you pay per click. * Depending on the search engine, minimum prices per click start at $0.01 but very popular search terms can cost much more.
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