What Do Pay Per Clicks Have to Do With Paper Clips?

If you are new to online marketing you are probably in a state of bewilderment with some of the lingo. When you venture into new circles it is natural to experience moments of confusion. Dont let this intimidate you.

When I was first looking into ways of driving traffic to my website someone recommended paper clips. I sat there wondering what in the world paper clips had to do with online advertising. It seemed rather bizarre but I was assured they gave you the ability to drive high quality traffic to your website.

Not wanting to appear uninformed, I kept nodding my head through the whole discussion on paper clip advertising. Well... the light bulb went on when I realised they were referring to a technique called 'Pay Per Click'. So I have decided to explain what I have learned in nice, simple language.

Pay per Click (PPC) is an advertising technique used on the web. The ability to drive high quality traffic to your site is fundamental to the successful outcome that you are seeking with your online business. In other words, you need the right people to visit your website, so you can sell your products.

In search engines, Pay per Click advertisements are usually text ads which appear near the search results. There are two primary Pay per Click search engines that cover about 90% of the World Wide Web. They are Google AdWords and Yahoo Search Marketing (formerly Overture).

These two systems offer basically the same capability although their techniques differ from one another in various ways. In addition to these basic engines, each of these results are syndicated to a large number of other search engines. Appearing in the top three or four positions will allow your search ad to be syndicated to nearly all search engines on the web in one form or another.

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