How Do Pay Per Click Search Engines make money?

Well, its quite simple...

Every time someone who searches for something clicks on an advertisers link, you get money. They might only pay 3 cents per click, but every time someone clicks on the advertisers link you get their money.

Some PPCSE (Pay Per Click Search Engines), like Overture.com have advertisers who pay up to $5 per click and deposit thousands of dollars every month!

Of course to get advertisers like that, you would normally need millions of people to search and surf your pay per click search engine, which would cost you, the little guy, more then you can probably afford, and thats not what this book is about.

So how do you make the most money with your PPCSE without spending a fortune in the process?

By starting a specialty PPCSE! Let me explain:

PPCSE like Overture.com and Findwhat.com pay millions on advertising, because their search engine targets everybody, or I should say, every topic. (I learnt along time ago, in marketing, if you target everybody, you target nobody.)

They get millions of hits everyday and millions of searches every month, thats why advertisers pay such high click prices.

Pay-Per-Click Search Engine Marketing Handbook: Low Cost Strategies for Attracting New Customers Using Google, MSN, Yahoo & Other Search Engines   

So how do you get the big bids, without the big advertising budget and millions of searches?

Ok, heres the trick and hopefully when you finish reading this book, you will be able to start your own profitable PPCSE.

Since you cant afford to target every topic, we then pick one. Lets say for instance you have a passion for gambling, well then you would create your own gambling PPCSE. You would then get all sorts of advertisers like online casinos, to book writers who have the latest tips and tricks up for sale, and I guarantee you, its a big field.

You could even narrow it down even further, to people whom like card games, but I think the gambling topic would be best.

Of course there are millions of topics you can choose from, but I will list a few here.

You could have a PPCSE on...

* Webmaster Resources

* Religion

* Country Specific - HOT!

* Region Specific - HOT - EG, New York

* Wedding Supplies

* Bed and Breakfasts

* Arts and Crafts

* Collectibles

* Gift Ideas

* Fitness and Health

* Travel and Travel Accessories

As you can see, every topic could have its own PPCSE. The trick is to start one, make it profitable, than start another.

Naoki Shimizu
Full-time internet marketer since at the beginning of 2006.
He has an experience especially in affiliate marketing.
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