Free Website Advertising using Article Marketing and Article Ghostwriters

If you know how to use article marketing to get you free website advertising, you can dominate your niche on the search engines without doing anything else, and article ghostwriters can help you get there.

The benefits of article marketing are hard for those that have never used it as an advertising technique to believe, yet they are several-fold. In fact, that is generally the only type of active advertising I am involved in, even though I have many pages on Page #1 of Google - some holding the #1 spot. So why is this technique as effective as it definitely is?

Prior to considering that, it has to be underlined that you must write your articles well, or many people will just stop reading. Your title will count for zilch, however, if the rest of the article is badly written and constructed, and bad grammar is a put-off to many people no matter what you might read to the contrary: most will be turned off, will not believe you can help solve their porblem, and just stop reading. This is where somebody for whom English is not their main language, or who find it difficult to write clearly and persuasively, can be helped by an article ghostwriter.

We can now consider how free advertising comes along as a natural result of article marketing. For them to work, you have to submit your articles for publication on article directories and ezines. Although there are paid directories that charge just a dollar or a little more, most will offer you the link free. Each directory will generally provide you with a 'resource' section at the end of the article where you are able to advertise your website or product and provide a clickable link back to a web page of your choice - frequently two links and sometimes more.

This is known as the Authors' Resource, and is different from a 'bio' in that the latter is used to provide personal details. If only one of these is provided, then you can use it either to provide your biography or to advertise: I always choose the latter. That is where you persuade your readers to click on your links and get access to your website. Your link must direct your readers to a page on your site directly associated with the topic of your article - that is crucial if you want to retain their interest.

Here are four ways by which your article is able to get you free website advertising.

1. Google Listings

If properly optimized for the targeted keyword, your article can be indexed and listed on Google and other search engines. I have lots of articles published on page #1 of Google and other engines every one offers me valuable free website advertising. This type of advertising is practically unique, because it offers you the opportunity to have a page deep within your website listed: something that does not happen often.

2. Backlinks from Directories

You get a link back to a page on your site from each article published on each directory. Hence, publishing four articles on each of 25 article directories or ezines will provide you with a total of 100 links back to your advertised web page. These are very important links since they can significantly help your web page to achieve a high listing on Google (the most important of the search engines), and that will in turn offer you free website advertising. These links also boost your Google Page Rank, which Google takes into account when calculating your listing position.

3. Backlinks from Other Websites

Other readers can and do copy your article for use as content on their own website as long as they also retain the resource with your links. Many do this where their web pages are generally designed for Adsense, and they aren't bothered much by providing free website advertising to you. Each of these will provide you with a link back to your web page.

4. Exposure to Readers

Although many deny the fact, users of article directories definitely read the articles they publish. My 'views' prove that many times over, and I can get over 1,000 views for each article in a very short time - sometimes inside a week, sometimes a bit longer. Every one of these provides you with free advertising for your website, and that is before we even consider the exposure they will have when others publish them on their own websitss!

Where article ghostwriters can benefit you in all of this is that you can attain every one of these benefits from only one article that has been written professionally by somebody that understands search engines, and also knows how to promote you as being authoritative in your niche. This is of extreme importance, and will influence the success of your business.

Article marketing offers you free website advertising, and article ghostwriters can write your article professionally and not only ensure that they are accepted for publication but also that they are read, that the reader is likely to click on your link and that search engines are liable to index and list them. Every one is of great value, and generally essential in the success of your online business.  

For further details on how to use article marketing to provide free website advertising visit Article Services and learn more about the advanced techniques that make this more certain and how to do it yourself using the easy to follow Article Czar

Source: http://www.submityourarticle.com

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