Create Consistent Fresh Content And You Will Always Get Better Search Engine Rankings.

by Rick Carbone

It is no secret that the search engines will always rank sites higher if they have good quality content. However it’s important to have fresh content as well. With that in mind how do you accomplish both?

The easiest way is to write your own articles and publish them on your website or blog. In this way you can be sure of the uniqueness of your content as well as it’s freshness. You may say duh! I could have figured that out on my own. But what you may not know is that you are far better off with this approach than you might think. Original content articles, that actually say something interesting from the same source, over and over also make you a potential authority on your given topic(s). This is almost as important as the content itself.

The problem arises when you just can’t think of anything worthwhile to write, also known as writer’s block. I have a solution that can help you continue adding good quality information in between your writing dry spells. I’ve written about PLR content before and anyway you slice it if you use cheap PLR content you will do yourself more harm then good because whomever you purchased it from has also sold the same articles to a few thousan of their "closest friends" as well. So why am I mentioning it? Simply because PLR articles are a good place to start. They, at a minimum offer an outline or an idea that you can use as a basis to create a new article.

You can do this in a couple of ways. Find a PLR article that you think has an interesting topic and re-write it on your own. It’s a lot easier re-writing something than creating it from scratch. The other way is to use a product like Content Composer to help you do it. The reason I mention Content composer is that it is not an automatic article writer but software that you put your own input into to create unique content. Don’t ever use a computer generated article program because they really don’t work very well and they create a lot of garbage articles that clutter up the search engines.

Another alternative is to hire a writer through a site like Elance.com . This is tricky business though and you need to really spell out exactly what you want and more importantly what you don’t want from a hired writer. If you think that you can specify exactly what you want then, by all means, use this type of source. However you will find that you will pay dearly for exclusivity when you hire a writer. If you have the money it’s not a problem.

Try the Content Composer approach and you will be ahead of the game.