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5 Fabulous Ideas for Writing Fabulous Sales LettersSales letters are a very effective way to get your message out. Whether you are sending out a direct letter or using email as your distribution strategy, to make your sales letter fabulous, you need to get your creative juices flowing and write something powerful that people will want to read. You must be compelling, conversational, and creative. Here are five tried and true methods for writing fabulous sales letters. Give them a try and watch your results soar. 1. The Big Question The big question sets the stage for an answer. In your headline or in your opening paragraph, you should open up with a big and (sometimes) provocative question that gets the reader thinking and searching for those same answers. This will compel the reader to continue on in search of the answer. For example, "Have you ever wondered if there was something more to life? If I told you I had a program guaranteed to show you how to reach your goals, would you be interested?" Basic psychology tells us that when you ask a question, people will immediately try to find the answer. This creates an immediate connection with your reader and leads them to your answer - your product or service. 2. Storytelling One of the best sales secrets out there is storytelling. When writing your sales letters, try to lead with a story that your reader can relate to. For example, when I started my business, I had no idea how to attract new clients. I was not a marketing person and wanted nothing to do with it, but I knew it was a critical element to my business. Then I purchased "Marketing 101" and instantly, my fears disappeared. I gained instant peace of mind, attracted new clients and watched my profits soar. The goal is to write a story that the readers want to hear- one that relates to their situation and creates empathy. 3. Free Offer People love certain words and free is one of them. Offer your readers something free right up front and they will feel compelled to continue reading out of obligation. Although your offer is free, it is understood that you are offering it in exchange for them reading your letter. For example, on my own website, "Would you like a free 5 part miniseries on entrepreneurism? Then just go to www.kelliedandrea.com." 4. Personal Testimonial Another good technique is to connect right away with a personal testimonial from somebody your reader knows. For example, your friend James recommended we contact you because he thought our product would be helpful to you to reach your goals. If you operate a referral program, this is extremely easy. Just be sure to capture the names and the connections and once the reader sees the name of someone they know, the letter makes a strong personal connection. 5. Problem Identifier Fear is a powerful emotion and the advertising industry has been using this as a powerful marketing tool for years. By creating a sales message that produces a fear in your readers, they will be more compelled to continue reading in hopes of finding a solution to that fear. For example, "Did you know that home values have dropped by 72%? Where is your security?" If you are in the financial services business, this may be an effective way to create fear and motivate your reader to purchase your products. The overall objective to a sales letter is to "hook" your reader to take action. You have less than 3 seconds to grab their attention and less than 30 seconds after that for them to decide whether they will read, skim or dispose of your letter. You must take every action possible in order to keep your readers interested and these 5 methods are excellent was to do so. Kellie D'Andrea is the creator of the BLAST 9O Day Coaching Program and teaches biz owners how to build the business of their dreams for a life of freedom, profits and fulfillment. Interesting in growing your business, sign up for her FREE mini course "The Empowered Entrepreneur" and learn how to take the journey to freedom, profits and fulfillment at http://www.kelliedandrea.com Source: http://www.submityourarticle.com Permalink: http://www.submityourarticle.com/a.php?a=75772 |
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