Email Marketing Versus Personalized Direct Mail Marketing

Saturday, November 28, 2009 | by Mark Etinger

Editor's Note:

This is an interesting article that discusses the value of personalized marketing as a way of keeping the door open long enough to deliver the sales pitch.  Most individuals have become immune to the barage of emails that come into the email inbox each day, however the is a right approach and a wrong approach the the author discusses here.

If you have owned your business for a long time or for a short time, you have probably tried every single trick and tactic in the book as far as marketing goes. Frankly, I believe there is a right way and an easy way and a wrong way and a hard way. I don't know about you, but I would rather NOT do tings the wrong way or the hard way. Not saying that marketing is simple because it's not. But if you can figure out certain techniques to use for your specific industry, you could be making a killing right now.

4 Great B2B Internet Marketing Strategies

Friday, November 27, 2009 | by Trish Lindemood

If you operate in a business-to-business environment, you can still apply what are traditionally considered consumer-oriented internet marketing strategies to reach your targeted market. However, you will need to customize each strategy in order to maximize its effectiveness with your particular customer base.

What Do You Plan To Do With Your Home Based Business To Succeed?

Monday, November 23, 2009 | by Darren Salkeld

In my time as an "employee", I saw many business plans being written. I often wondered why a business plan was being written over and over again. And then it hit me, creating an action plan (or a business plan) is actually a roadmap to success.

I have been implementing business plans in my online home based businesses ever since I had that revelation, and my sales and income rocketed.

Additional Related Information:

• Business Planning
• How To Put Your Ideas To Work

Becoming A Personal Trainer - Top 10 Things I Wish I'd Learned Earlier

Sunday, November 22, 2009 | by Thor Holt

Editor's Note:

A home based business that many of us neglect to think about is becoming a personal trainer. Granted it's not for everyone but so many of us are constantly working out or running or jogging that we forget to think about it as a potential home business. Thor Holt writes a great article about what not to do if when starting a personal training business.

What qualifies me to write this? Well, I've been at it 15 years now. Surviving that long and prospering in this business is exceptional, just ask all the ex trainers!

I was a personal trainer when it was still virtually unheard of in the UK. Back then people in the gym game would tell me it couldn't work...not enough clients, American concept - won't work here... you won't make it pay.